Adidas Women’s Euros – Integrated Campaign Production

Senior Creative Producer | Multi-location, Europe

Oversaw end-to-end production for Adidas’ flagship campaign as chief sponsor of the UEFA Women’s Euros—a pivotal media moment in celebrating and elevating the women’s game.

Managed creative development through pre-production, multi-location European shoots, and post—featuring elite athlete talent and coordination with Europe’s top football clubs. Led all production logistics, legal clearances, and talent coordination across borders, ensuring smooth delivery under tight timelines and high visibility.

The campaign played a major role in amplifying the tournament’s success—capturing the unique identity of the women’s game and resonating across broadcast, digital, and in-stadium touch-points.