Adidas Supernova – 360° Integrated Global Campaign

Senior Creative Producer & Co-Director | Los Angeles

Led end-to-end creative production for the launch of Adidas’ Supernova running shoe, elevating its comfort-first running franchise through a full suite of video, animated content, and stills across social, digital, retail, and experiential touch-points.

Co-directed the shoot with a lean, high-performing crew—capturing real LA runners in dynamic urban settings to emphasise authenticity, movement, and community. Delivered 50+ cross-platform assets including hero films, paid social, e-comm, and in-store content. Oversaw all phases from pre-production through post to ensure global creative and brand consistency.